» What true gamification means for businesses


What true gamification means for businesses

We’re ahead of the game

Everyone is a-buzz and talking about gamification. It’s trendy. It’s cool. It shows that a manager or company is “in the game” (pun intended) when it comes to employee motivation and engagement. However, it’s time to get down to business about what gamification is and how it should be used in the workplace.

As an incentive program solution, Greatify indeed uses the principles of gamification as defined by Gartner: the use of game mechanics (points, badges, leaderboard) and experience design to digitally engage and motivate people to achieve their goals. Naturally, to make achieving goals more fun for employees, managers will use Greatify to develop contests with which employees can win prizes, badges or ranks when they achieve specific milestones or goals.


Greatify bucks the misconceptions about gamification that are plaguing HR and management. Gamification AND Greatify are not about:

  • Making business procedures or task completion look like a video game
  • Playing a game during work hours
  • Getting to play a videogame as a reward for a job well done

What managers and companies are looking for is a solution to engage their employees and reach their business goals. They are not looking for ways so that their employees can waste time playing silly games. In today’s hyper-competitive market, time is money. It’s do or die. It’s thrive or fail.

With Greatify, you’re not in Kansas anymore. We help managers leverage the thinking behind gamification and automate their entire contest management to motivate and mobilize all types of teams, whether they be in sales, support, customer service, or any other function in a company.

Heaving a sigh of relief that you don’t have to transform your team into a bunch of obsessed gamers? Say hello (and Halleluiah!) to Greatify.