Press release – Motivating & retaining employees


Greatify revolutionizes the way world-renowned companies are motivating and retaining their employees

Québec City, Canada, May 12, 2016 — According to a study published by Gallup (2014), nearly 70% of American workers (84% in Canada) are either not engaged or actively disengaged. The cost of those actively disengaged employee in USA? $450 billion to $550 billion in loss productivity per year.

Greatify screenshot for media (May 2016)

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Greatify, the leading science-based employee engagement solution, comes to the rescue by helping managers build, deploy and monitor the performance of engaging contests for sales, customer service, tech support, field technicians and much more.

Unlike other game-based products, Greatify uses gamification principles, combined with decades of research in employee engagement, motivation and retention, workplace performance, leadership, team dynamics, human resources, and human psychology and behavior. What’s more, the solution measures both hard (results-driven) and soft (behaviours and attitudes) objectives.

Currently being used by thousands of employees for world-renowned companies, such as IKEA, Telus, Desjardins, Promutel and Intact, Greatify is the brainchild of two seasoned Québec City entrepreneurs, Thierry Poitras and Daniel Lafrenière.

Greatify stems from both of their relentless observations of how employees can become more engaged with their employers if they have clear goals, a sense of progression in their jobs and recognition from their manager or colleagues. “There is an undeniable void that needs to be filled in employee engagement. The entire sector is underserved with offers that do not tap into human beings’ potential.” said Daniel Lafrenière, CXO (Chief eXperience Officer) at Greatify. “With Greatify, we plan to change the rules of the game.”

“At a time when companies are continuously struggling with aggressive global competition, finding and retaining top talent, and ensuring that internal processes are followed, Greatify is a manager’s go-to solution to address these business challenges,” explained Mr. Lafrenière. “And Greatify is compelling for employees as well. With Greatify, they have more motivation and interest in coming to work each and every day.”

For more information on Greatify and how it’s revolutionizing the world of employee incentives and motivation, visit:

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Daniel Lafrenière